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digital marketing

Publicis Groupe launches PxA to manage, scale digital content for marketing

Yas Creative Hub twofour54 IMI

UAE media powerhouse IMI relocates headquarters to Yas Creative Hub

Alexander Ponomarev, CEO of Syrve MENA.

Is your restaurant marketing ready for 2025?

Brand Focus: Building iconic destination brands

The Hanging House appoints Jean Oosthuizen as GM

Mai Cheblak, Head of Corporate Marketing at Emirates NBD

Brand Focus: One human connection at a time

Ryan Garner

Predictions 2025: The comeback of the marketing mix model

Wynn Resorts challenges pro golfers to ‘high tee’

Predictions 2025: The year ahead for sustainability

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THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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