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Featured

Indie agencies are setting a new standard for gender equality

Indie agencies are setting a new standard for gender equality

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

IWD 2025: “Leadership isn’t about titles; it’s about impact”

women in advertising

IWD 2025: “Our presence isn’t just needed; it’s essential”

IWD 2025: What real empowerment looks like

Susana on the authority paradox, glass walls and conformity tax

IWD 2025: Breaking barriers, glass walls and the authority paradox

gender equity

IWD 2025: ‘Real gender equity requires more than titles and a table with a seat’

saudi ad

International Women’s Day 2025: From a Saudi ad woman

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THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

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