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Featured

Industry Snapshot: ‘Authenticity is the new currency’

Sam Zemouri, Executive Director, Auditoire Luxe MENA

Auditoire Luxe MENA appoints Sam Zemouri as Executive Director

Transactions to connections: The ‘Love Note’ strategy that’s winning customer loyalty

Adidas Liverpool FC

Liverpool FC brings back Adidas as the club’s official kit partner

How brands can become playgrounds for culture

Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity

Interesting Times’ Ashraf Mansour on how ‘playing it safe’ is the real problem in creativity.

Interesting Times’ Ashraf Mansour: You don’t love creativity, you love the idea of it

Mouana Sabeh, data-driven storytelling

Breaking the digital noise with data-driven storytelling

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

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THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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