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Featured

Change the script: A call for a courageous future in the region

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

generation shoppers consumers brands

From Boomers to ‘Zoomers’: how generations like talking to brands

Wassim Mneimneh, Managing Director, MiQ MENAT on the future of the cookie world

Two months after Chrome’s cookie U-turn: what’s next for privacy, identity, and online ads?

chipotle's launch

A deep dive into Chipotle’s launch in the Middle East

NBA Abu Dhabi Games Experience Abu Dhabi

DCT Abu Dhabi, Belgian artist link up to promote NBA Abu Dhabi Games

The MENA Power List 2024: Focusing on the facts, by BPN’s Antonio Boulos

tech stacks

Tech stacks to drive transformation

Shakespeare Communications Oxygen

Shakespeare Communications adds digital marketing strategists Oxygen to client portfolio

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THE WORK

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

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