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Featured

NielsenIQ published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a fast-evolving market.

Bold brands win with consumers according to NielsenIQ’s Consumer Outlook: Guide to 2026

PRCA MENA has officially opened applications for senior professionals to its in-house and agency members to join its Boards.

PRCA MENA calls for agency members to join its Boards

The Advertising Business Group (ABG) has officially announced the launch of Marketer of the Future Middle East.

ABG announces the launch of Marketer of the Future Middle East

Revolve Communications

Revolve Communications adds five clients to portfolio

courage

The courage to disagree

travel 2026

Emotion-driven travel tops 2026 trends for the UAE, KSA residents: study

HQ by Rove was centred on “Work Meets Lifestyle,” which Haus of Hendricks used as the foundation for its storytelling approach.

Haus of Hendricks launches HQ by Rove, Dubai’s hospitality-branded workspace

Google’s Anthony Nakache shares why video has become the most powerful driver of influence in the modern MENA consumer journey.

Why modern marketers must abandon the funnel for influence

Athar Festival 2025 Awards

Athar Festival 2025 wraps with Athar Awards and record attendance

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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