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posted on Nov. 14, 2024 at 9:31 am

OOH Industry Snapshot: Innovating with digital screens

posted on Nov. 14, 2024 at 9:31 am

"This year, we launched our first digital screen in Dubai, a landmark achievement as it is the largest high-resolution screen in all of MENA", says Media World's Sandra George.

Sandra George, CEO of Media World, on how the company is going to redefine DOOH with the launch of their first digital screen in Dubai.
How has the journey been so far at Media World?
Our journey at Media World has been nothing short of remarkable. An impressive growth trajectory of nearly 90 Per cent year-on-year stands as a testament to our success, making us one of the fastest-growing entities in the industry. This achievement is largely attributed to our visionary Chairman, Mr. Amer Ahrari, whose leadership has been an invaluable asset. Under his guidance, Media World has expanded from 15 locations to over 50 in less

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Tags:Advertising audience engagement DOOH Industry snapshot Media World OOH OOH creativity OOH industry snapshot Sandra George

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.