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Featured

Audi Middle East

Audi Middle East appoints The Romans as PR partner

The MENA Power List 2024: Client satisfaction eats AI for breakfast, by GroupM MENA’s Amer El Hajj

Levi's Beyoncé campaign

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

Are shorter deadlines, tighter budgets curtailing creativity in production?

The Spin

The Spin: A ‘concrete’ way to handle communications ‘noicely’

The MENA Power List 2024: It starts and ends with us – the human role in GenAI, by PHD’s Karen Doumet

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Alex Malouf Communications Saudi Arabia

A ‘crash course’ on communications in Saudi Arabia

Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation

Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia

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THE WORK

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

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