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AOTYME2026
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Featured

Aramco, ADNOC, stc, e&, QNB, Emirates, ROSHN top brand rankings in 2025

Careem Udhiya campaign

Careem builds on last year’s success with return of Udhiya campaign

Brands need to stop world-building without a strategy

Extend The Ad Network

Extend The Ad Network forms new board of directors to accelerate growth and strengthen governance

Sudani

Sudani is rebranding, from telecom operator to ICT solutions provider

How the media is helping drive sustainable tourism in the UAE

How the media is helping drive sustainable tourism in the UAE

Bipul Markan on the Middle East Luxury market

What Middle East luxury consumers really want

Daftra

Daftra launches first brand awareness campaign with Kijamii

KAFY

Social Clinic brews laughs for latest KAFY campaign

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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