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Sudani is rebranding, from telecom operator to ICT solutions provider

Sudani unveils new brand with Skyne, marking its transformation from telecom provider to full-scale ICT solutions leader.

Sudani

Sudani, a telecommunications provider in Sudan and a subsidiary of Sudatel Group, has unveiled a new brand identity as part of its strategic shift from a traditional mobile operator to a full-spectrum Information and Communications Technology (ICT) provider.

The rebrand reflects Sudani’s broader vision to expand its service offerings beyond mobile connectivity, incorporating voice, data, fibre, and digital solutions. With operations in over four African countries, the updated identity positions the company as a regional technology partner and digital enabler.

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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.