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Featured

Icons of the UAE celebrates business leaders in UAE

Private View by Eye Studio’s Juhi Rupani

Navigating the tightrope: balancing timelines, budgets and creativity

The MENA Power List 2024: Shift the mindset, by OMD MENA’s Saleh Ghazal

Leveraging the ‘AI’ in brain power to understand your customer

Nathalie Gevresse, CEO, Publicis Communications - UAE

The MENA Power List 2024: An ode to creativity and, its twin, resilience, by Publicis Communications’ Nathalie Gevresse

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Pierre Carnet, Managing Director, MassiveMusic Dubai

Cultural crescendo: Impact of the music industry’s growth on brands

Shaimaa El Nazer, MEPRA Strategy Board Member and Strategic Communications Lead at Tamkeen talks about the use of AI in marketing

Why ‘outdated’ works: Overcoming the pressure of AI, novel tech

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THE WORK

Coca-Cola takes over emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

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