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Featured

Women advertising

Women in advertising: From ambition to impact

From left, Frances Bonifacio, Head of Strategy & Director of HR at Serviceplan Arabia; and Sara Eid, Regional Creative Director.

Women in advertising: Standing tall together

Nada Abisaleh, Head of Leo Burnett Beirut on DEI and women in advertising.

Women in advertising: Stop being a case study, start being the standard

ALDO

ALDO, Apparel Group launch Artist Series with ad exec-turned-artist Dina Sami

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign

From top left, clockwise, members representing Team UAE at the World Transplant Games, Omar “OT” Tom, Katie Larkins, Justin Anthony, Husena Beguwala, Fatima Rashid and Hind Juma. ASICS

ASICS reveals brand purpose for sponsoring Team UAE at World Transplant Games

From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice.

George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency

Ailidh Smylie, Head of Social and Digital at The Brill Collective

The millennial attention gap in your 2026 marketing plan

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THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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