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Anup Oommen
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Dubai Culture, Spotify sign agreement to bolster the creative and music sectors

Anup Oommen
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The MoU signed between Dubai Culture and Spotify aims to expand opportunities for emerging musicians and local talent, support their growth and strengthen their visibility on global platforms.

From left to right, Gustav Gyllenhammar, Senior Vice President of Markets and Subscriptions, Spotify; Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture); and Her Excellency Hala Badri, Director General, Dubai Culture and Arts Authority.From left to right, Gustav Gyllenhammar, Senior Vice President of Markets and Subscriptions, Spotify; Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture); and Her Excellency Hala Badri, Director General, Dubai Culture and Arts Authority.

Dubai Culture and Arts Authority (Dubai Culture) has signed a memorandum of understanding (MoU) with Spotify to strengthen collaboration across the music and creative sectors.

The agreement signed in the presence of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture), aims to enhance cooperation between the two entities by expanding opportunities for emerging musicians and local talent, supporting their growth, and strengthening their visibility on global platforms.

The MoU also aims to reflect a shared commitment to nurturing creative expression, empowering talent, and advancing the cultural and creative industri


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Tags:audience understandingcreativecreative economycreative expressioncreative industryculturaldata analyticsDubai CultureDubai Culture and Arts Authorityemerging musiciansempowering talentglobal platformsGustav GyllenhammarHer Excellency Hala BadriHer Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoumlocal talentMOUmusicpublic–private collaborationspotify
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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