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Featured

The 1 Billion Followers Summit announced in partnership with Google Gemini, details of the world’s largest AI Film Award.

1 Billion Followers Summit and Google Gemini launch $1m AI film award

Dylan Temple-Heald has been appointed as Head of Programmatic (pDOOH) at Hypermedia, bringing two decades of digital media expertise.

Dylan Temple-Heald appointed as Head of Programmatic (pDOOH) at Hypermedia

PRCA MENA has announced the shortlist for the PRCA MENA Awards 2025, celebrating the achievements of the PR and communication industry.

PRCA MENA awards shortlist 2025 announced

His Excellency Mohamed AlMulla, CEO of Dubai Media.

Dubai Media partners with Livewire to enter next-gen attention economy through gaming

Roblox

Majid Al Futtaim, PLG engage 28,800 players with Roblox activation

Reuters Arabic language website

Reuters launches Arabic website as key part of its Middle East expansion

From left, Ben Walker, Founder and CEO, Those That Do; and Claire Sutton, Creative Director, Those That Do.

Those That Do appoints Claire Sutton as Creative Director effective immediately

MacLean Brodie, CEO, MSL Group Middle East on PR

Liquid landscapes: Why community is the new currency in PR

CFO

Why today’s CFO must be a strategist, not just a steward

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THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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