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- Agency of the Year
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Featured

5th Element MEA’s Azzam Khan on why marketers must keep a line in the budget for memes, great experiences and human moments that matter.

Your next marketing strategy needs a memes budget

Organisational alignment for long-term brand growth

Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and proof of impact.

Cut the noise, keep the proof

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Why anime is shaping the next wave of youth marketing in Saudi

Miguel Rojas Ruiz

Private View by Rove Hotels’ Miguel Rojas Ruiz

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

How digital dialogue is shaping GCC healthcare communications

smc aleph

SMC Media, Aleph Group sign term sheet for joint venture

IKEA's Carla Klumpenaar on OOH

Making space for meaning on OOH

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THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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