This Ramadan, entourage rolled out a CSR-led campaign focused on consistent, on-ground community engagement, delivering 12,000 Iftar meals across the UAE and Saudi Arabia.
The objective was to shift corporate responsibility from messaging to participation, embedding action within the communities the agency operates in.
Over 30 days, the campaign distributed 400 meals daily, 200 in each market, with execution spanning 60 mosques, including 30 in the UAE and 30 in Saudi Arabia.
Mohammed Tayem, Founder and CEO, entourage, said, “400 meals a day was the commitment. Showing up every day and building deep, organic connections, that was the real impact. More importantly, it sets a precedent for ho
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