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Featured

Nick Salter, Regional Head of Strategy, FP7 McCann MENAT.

FP7 McCann promotes Nick Salter to Regional Head of Strategy

Paula Jacobson joins CARMA as Group Director of People and Culture

Arla Foods' Talal Alrifa breaks down what the rise of GEO means for brands in the region where AI usage is significantly higher, and why it is becoming a crucial part of digital strategy.

GEO: Why brands are now competing inside AI answers, not search results

Running communities are offering brands a clearer view of behaviour, identity and loyalty, turning participation into insight across the region.

From running clubs to research labs: how brands are learning on the ground

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

Hypermedia launches real-time, responsive programmatic DOOH

HAVAS Cafe

HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

GLP-1 is no longer a medical story; it’s a cultural one in the Middle East

From left, celebrity real estate brokers Rami Wahood and Ben Bandari open up about the secret sauce to meaningful and relatable marketing within the property sector.

Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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