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Featured

Rishad Tobaccowala, Strategic Advisor, Takumi

Takumi appoints Rishad Tobaccowala as Strategic Advisor

From left, Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of MEPRA; John Rynehart, , Managing Director Middle East of Kekst CNC and Chair of the PRCA MENA Mental Health Committee; Amina Taher, Chief Marketing Officer of WIO Bank PJSC and UAE Chair of The Marketing Society; Scott Armstrong, Founder of mentl; and Emma Cantwell, Non-Executive Board Member of The Marketing Society on the mental health charter

The Marketing Society, PRCA MENA, MEPRA, mentl launch mental health charter

Pepsi Playboards

Pepsi, IMPACT BBDO unveil Playboards – billboards dispensing women’s cricket gear

Saurabh Kulkarni, Digital Director, Cheil MEA on website management and SEO

Smarter websites, stronger search: The next era of website management and SEO

Ghassan Kassabji, CEO - Dubai and Chief Growth Officer - MENA, Impact BBDO on CMOs and momentum

The CMO’s next act: From marketing to momentum

Thomas Woodgate, Group Content Director, Motivate Media Group.

Motivate Media Group appoints Thomas Woodgate as Group Content Director

Centrum Kite beach activation HorizonFCB

Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’

Bullion Trading Center McCann Content Studios

Bullion Trading Center picks McCann Content Studios as social and influencer agency

$Hadi Abou Khzam, Managing Director, Nissan United MENA, TBWA\RAAD.$

TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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Nov 18, 2025

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