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Featured

Crimtan

Crimtan MENA promotes Farah Abou Ghanem to Managing Director

TikTok Ad

TikTok Ad Awards 2025: GCC winners revealed

World of Bikers’ Victor King shares what motorcycle communities teach about trust, belonging, and earning real community.

Community-driven branding: what marketers can learn from motorcycle culture in MENA

Hardee's a

Hardee’s brings back highly requested menu classics with a ‘cheeky apology’

tactical.'s Mike Khouri explains why brands are still focused on the same fundamentals: results, quality and clarity.

2026 won’t change what brands want

Catch Communications has renewed its partnership with key brands from the United Hospitality Management (UHM) portfolio.

Catch Communications renews partnerships with key hospitality brands

ADNOC 100

ADNOC enters the Top 100 global brands as the first Emirati brand

Umami Comms is expanding its footprint as demand grows for hospitality-led creative work, alongside its creative studio, Good Juju.

Umami Comms and Good Juju announce new client wins

Chris Bishop, E-commerce and Digital Director, SQUATWOLF on affiliate marketing

How SQUATWOLF aims to set the Middle East affiliate marketing standard

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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