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Featured

Meaning over metrics

Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce

Ahmed Ghazi, Accounts Director at Thabet Agency, a Thabet Investment Company on marketing in Saudi Arabia in 2026

2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia

Sita Sahu, CEO and Founder, FUTURE&

The relevance economy: Why momentum fades before performance does

Laurence ('Lolly') Thomson, Joint Global Chief Creative Officer, M+C Saatchi Group Dubai Lynx Jury President - Entertainment

M+C Saatchi’s Joint Global CCO on what it will take to win at Dubai Lynx Awards

IPSOS Seventh Decimal

IPSOS acquires Seventh Decimal to expand MENA capabilities

Ogilvy to

Memac Ogilvy promotes Antoine Geadah to leadership roles in Qatar, Jordan

local in

Why local stories matter more than ever in global franchises

The Refreshment Club as

The Refreshment Club appoints Alix Petit as CEO for Dubai, Paris

Qatar’s beauty industry is booming, led by Gen Z trends, K-Beauty, and skin-first makeup, with brands like Sephora, MAC, and Hermès.

A look inside Qatar’s beauty industry

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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