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AOTYME2025
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Essays

Manja Kurzak, Group Creative Director Experience, Publicis Sapient

Power Essays 2022: The humanity behind smart and predictive experiences – by Publicis Sapient’s Manja Kurzak

W Group’s Habib Wehbi

Power Essays 2022: The OOH Digital Revolution – by W Group’s Habib Wehbi

OMD’s Jessica Machaalani

Power Essays 2022: In attention we trust – by OMD’s Jessica Machaalani

ArabyAds’ Mohammad Khartabil

Power Essays 2022: Long-live CPC – by ArabyAds’ Mohammad Khartabil

Power Essays 2022: The power of revelations – by Publicis Groupe’s Tahaab Rais

By Ghida Ismail, director, Fusion5

Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

Reprise Digital Riddhi Dasgupta

Power Essays 2022: Are you ready? – by Reprise’s Riddhi Dasgupta

Digital Essays 2021: Democratising digital advertising with first-party cookies and retail media, by ArabyAds’ Gulrez Alam

Digital Essays 2021: Rage against the machine, by And Us’ Steve de Lange

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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