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Essays

The MENA Power List 2021: Same, same but different, by PHD’s Luca Allam

The MENA Power List 2021: Shift happens, by Mediacom’s Eyad Abdul Khalek

A sense of community – internal engagement challenges

Review of 2020: Black lives take centre stage

Digital Essays 2020: Five digital trends to foresee, by Gamned’s Yves-Michel Gabay

Digital Essays 2020: Optimise the digital customer experience to communicate better, by Boopin’s Shadi Abdulhadi

Digital Essays 2020: In it together, by UM Worldwide’s James Dutton

Digital Essays 2020: The battle for the future of online identity, by MMPWW’s Nader Bitar

Digital Essays 2020: The threefold answer to the digital marketing future, by Magna’s Kareem Masri.

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THE WORK

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Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

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Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

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Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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