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Essays

The MENA Power List 2021: Same, same but different, by PHD’s Luca Allam

The MENA Power List 2021: Shift happens, by Mediacom’s Eyad Abdul Khalek

A sense of community – internal engagement challenges

Review of 2020: Black lives take centre stage

Digital Essays 2020: Five digital trends to foresee, by Gamned’s Yves-Michel Gabay

Digital Essays 2020: Optimise the digital customer experience to communicate better, by Boopin’s Shadi Abdulhadi

Digital Essays 2020: In it together, by UM Worldwide’s James Dutton

Digital Essays 2020: The battle for the future of online identity, by MMPWW’s Nader Bitar

Digital Essays 2020: The threefold answer to the digital marketing future, by Magna’s Kareem Masri.

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THE WORK

CoinMENA

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

Unsolicited Advice QNB campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

QNB banks on Ahmed Helmy humour to spotlight unsolicited financial advice

Al-Futtaim IKEA Memac Ogilvy A Lifetime of Love campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

Al-Futtaim IKEA campaign shows love that stands the test of time

New Balance Ramadan

Brands Creative Featured News The WorkFeb 20, 2025

Shantelle Nagarajan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

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