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Essays

The MENA Power List 2021: 2021, the year of assimilation, by dentsu’s Tarek Daouk

The MENA Power List 2021: What we know today about the future of our industry, by Choueiri Group’s Pierre Choueiri

The MENA Power List 2021: The new era of growth, good growth, by Mindshare’s Tony Bourached

The MENA Power List 2021: Full Speed Ahead, by MMS’ Ahmed Al Sahhaf

The MENA Power List 2021: Same, same but different, by PHD’s Luca Allam

The MENA Power List 2021: Shift happens, by Mediacom’s Eyad Abdul Khalek

A sense of community – internal engagement challenges

Review of 2020: Black lives take centre stage

Digital Essays 2020: Five digital trends to foresee, by Gamned’s Yves-Michel Gabay

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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