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Editors' Picks

Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions

X Twitter ad spend

Marketers leave ‘Twitter’ in the corner as X ad spends plummet

Food influencer blogger

Survey reveals if food influencers really ‘influence’ F&B footfall

EBM Incomplete Anthem Campaign Impact BBDO BBDO Pakistan child education

EBM takes ‘Incomplete Anthem’ campaign on air to spur child education in Pakistan

Bloomberg Media

Ensuring brand safety in a region where trust matters most

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

Tuesday Grandiose dog food Only a Doggie Nose campaign for dogs

Grandiose ‘lickable’ campaign for dogs gets tails wagging

Abu Dhabi Culture Emirati Women's Day social media video campaign

DCT Abu Dhabi campaign reveals ‘heart and soul’ of Emirati culture

Middle East ad spend

Middle East ad spend set to rise 8.1 per cent in 2024: report

Home Page Ads

THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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