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AOTYME2025
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Editors' Picks

San Francisco 49ers

Inside the strategy behind NFL’s San Francisco 49ers’ Middle East expansion

$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

Campbell

Emma Campbell is Chair judge at Campaign’s Agency of The Year Middle East awards

Hospitality Marketers

Marketers share top strategies shaping the future of hospitality marketing

Cannes Lions 2025 UAE billboard

UAE says ‘Cannes-Do’ to the ‘impossible’; creates conversations on the Croisette

Cannes Lions 2025

Cannes Lions 2025: Skills, strategic thinking and take a second to slow down

Cannes Lions 2025: Day 3 – Debating human creativity, AI and the ‘force for good’

Day 2 Cannes Lions

Cannes Lions 2025: Day 2 Highlights – Gold Lions roar and platforms reveal AI plays

Day 1 Cannes Lions 2025

Cannes Lions 2025: Day 1 highlights – Here’s what you missed

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Realize sees strong adoption from brands, delivering up to 30% stronger performance

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Dec 4, 2025

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