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Editors' Picks

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

Campaign Agency of the Year Middle East 2024 shortlist revealed

Ethical Marketing Sustainability

Ethical marketing: A ‘hook’ or a ‘good look’?

Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025

‘Saudi women becoming key players in boardrooms and Executive Committees’

Adidas Kaf by Kaf

Adidas reveals brand purpose, contribution to creative marketing in Saudi Arabia

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Campaign Middle East launches 2025 Themes Survey

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

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