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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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AOTYME2025
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Editors' Picks

Real estate marketers discuss trust over theatrics, vision over vanity

American Eagle Sydney Sweeney

Marketers react to American Eagle’s Sydney Sweeney ad: Virality vs. value

Campaign Middle East's Agency of the Year Middle East Awards 2025 reveals Standard Deadline

Standard Deadline for Agency of the Year Middle East Awards revealed

RAKTDA campaign

Ad agency’s employees go MIA in new RAKTDA tourism summer campaign

Simon Shaw, Chief Communications and Marketing Officer, King Salman Park Foundation

Saudi’s King Salman Park appoints Chief Communications and Marketing Officer

Cannes Lions 2025

The comprehensive Cannes Lions wrapup

Kantar report on how Gen is redefining luxury and prestige in the UAE

Research on the future of luxury: How Gen Z is redefining prestige in the UAE

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

judges 2025

Agency of The Year Middle East 2025: First wave of judges

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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