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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
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- Private View
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- Special Features
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AOTYME2025
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Editors' Picks

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe set to acquire influencer marketing platform Influential

BYD sponsored the UEFA Euro 2024 tournament

Scoring the MENA impact of BYD’s UEFA Euro 2024 campaign

Google Chrome cookie privacy marketers marketing advertising

Google cancelling cookie plans ≠ Marketers forsaking privacy

Faisal Ali Al Eisawi, regional managing director, Digitect marketing story paid partner content

“Marketing agencies need a cultural overhaul”

BackLite Media Jimmy Choo DOOH campaign

DOOH you read me? Experts dissect the good, the bad, and the …

Google Chrome cookies

What next? Google abandons plans to eliminate third-party cookies

pitching problem

Pitching issues: Why brands, agencies need to “connect in a neutral setting”

Redefining value amidst discontent, skepticism, and endless choice

SMC Starzplay

SMC, Starzplay ink sponsorship, ad package deal for UFC, Serie A

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

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Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

The Next Power Play? Women’s Sport.

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Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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