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- Appointments
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Editors' Picks

MOTIONGATE Dubai

MOTIONGATE™ Dubai releases TVC produced by 815 Studios

AI influencer Leila Nour Publicis Groupe

Exploring brand safety, performance perks of Publicis Groupe’s AI influencer

Pinterest shopping ads Digital Media Services DMS

What value does Pinterest offer to MENA brands and advertisers?

From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe builds commerce marketing with Mars United acquisition

Shaquille O'Neal Abu Dhabi Calendar

Shaq leaks ‘confidential’ Abu Dhabi events calendar as Steve Harvey campaigns

UAE Cannes LIONS rankings

How can the UAE build on its best-ever Cannes LIONS ranking in 2025?

IAB MENA releases programmatic DOOH guide for advertisers

MAF brightens commuters’ day with insightful activation

Boardroom meeting Marketers

Marketers still struggle to convince C-suites about value of creativity: report

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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