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Digital

Dubai Fitness Challenge Dubai Run MassiveMusic

MassiveMusic MENA jumps to the beat for Dubai Fitness Challenge

Pubity Group

Pubity Group appoints The Vantage as media rep for MENA expansion

The Romans Clay Jugs

The Romans reveals pro bono breast cancer awareness campaign

Varun Kohli, Chief Financial Officer (CFO), Serviceplan Group Middle East.

Serviceplan Group Middle East appoints Varun Kohli as CFO

Maison Ellyse expands its portfolio with new clients

Tim Baker, President, BPG Arabia.

BPG Arabia appoints Tim Baker as President to drive Saudi Arabia growth

shortlist Agency of The Year

Awards shortlist revealed: Agency of The Year Middle East 2025

Beautyworld 2025 spotlights wellbeing, innovation, and what global brands need to know to succeed in the MENA beauty market

Beautyworld 2025 reveals what brands should expect from the MENA region

Liwa Content.Driven’s Choubal reflects on AI in creativity, noting that while tools can produce output, true storytelling comes from lived experience.

The ghost in the studio

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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