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Digital

Layal El Sayed, Business Director, C2 Comms on businesses

The invisible cracks: Why businesses fail before they realise it

Louvre Abu Dhabi

Louvre Abu Dhabi selects All About Brands as creative and marketing agency of record

From left, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector, UAE Media Council; Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council (standing); and Mike Alnaji, CEO, Imfluence. ink an MoU for the Visitors Advertiser Permit

UAE Media Council, Imfluence ink MoU to oversee Visitors Advertiser Permits

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

Digital Essays 2025: Automation without blindfolds – how marketers can reclaim strategic control

Sports marketing

Sports marketing: Winning hearts with authentic partnerships

George Ripton, Founder, 13AM

Indy creative 13AM reaches 100 countries, eyes artist representation from all 195

Dubai Lynx Awards

Dubai Lynx reveals its 2026 jury line-up

HE Dr. Jamal Mohammed Obaid Al Kaabi, Vice Chairman, BRIDGE

BRIDGE Summit draws 13,000 on Day 1 as 10.4 million from 186 countries tune in

Mona Kattan Kayali

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

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THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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