FAST Ventures has launched a new AI-powered MarTech company, MATTE (Marketing And Technology Transformation Enablement), adding to its existing portfolio. The martech company was designed with the aim of catering to Small Medium Business (SMB) agencies and in-house marketers across the region.
MATTE will support businesses with solutions that include building AI agents, automated workflows, and connected data systems to handle performance marketing operations. This will allow SMB agencies and companies to set up campaigns through predetermined workflows, with performance being monitored by AI agents with reports being generated automatically, reducing the need for manual oversight.
Built to be tech-agnostic, MATTE will integrate with any platforms that support open APIs, alongside platforms such as Google Ads, Meta, TikTok, LinkedIn, Amazon Ads, Google Analytics and DV360 as well as CRM platforms such as Salesforce and HubSpot, data warehouses such as BigQuery and Snowflake, MMPs such as AppsFlyer and Adjust; and finance tools such as Quickbooks and Zoho. This functionality will allow campaigns to be built, launched, optimised and reported across all platforms in a single workspace. Meanwhile, AI agents will handle execution, continuous monitoring and optimisation in real time, requiring team approval at every key decision point.
AS a MENA-born company, MATTE was built to cater to both Arabic and English campaign management, addressing the region’s billingual needs.
The technology behind the company was developed by being stress-tested across 10,000 live campaigns for three years within FAST Ventures Group company Platformance. With this launch, MATTE is now making this technology accessible to any SMB agency and marketing teams across the region.
