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Digital

Developed by Experience Abu Dhabi in collaboration with Ogilvy Paris’ AI.Lab and Memac Ogilvy UAE, the idea centred on reframing the T. rex as an AI influencer that can be engaged with.

DCT Abu Dhabi brings the T. rex to life on social

Samsung brings Van Gogh home in AI-led film by Aimilabs

Does your enterprise AI have brand memory that matters?

Careem links in-app advertising to smart OOH with Flyby

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for Google.

What will happen to Google when ChatGPT rolls out ads in 2026?

C2 Comms’ Suraj Sadeesh argues that great CX isn’t built on dashboards and AI hype, but on intuition, empathy and getting the basics right.

Re-coding intuition: Why great CX can’t be automated

Red Sea Global’s Brett Armitage on storytelling with sophistication, creativity with confidence and purpose.

Storytelling in Saudi Arabia: a bridge, not a brochure

Amy Heath, Project Delivery Director, Cosmopole

Cosmopole promotes Amy Heath to Project Delivery Director

Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company.

Podcast: Diriyah Company’s Kiran Haslam on ad agencies, Saudi optimism and 2026

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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