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Digital

Huda Ismail, Head of PR at NNC on brands

Why the future of brand power isn’t loud, it is intentional

2026 trends

Marketers call 2026 ‘year of focus’: “When you do too much, you do nothing”

BCD Global

BCD Global awards Alternative strategic growth, martech mandate

Vaseline Verified

Vaseline Verified turns DIY hacks into scientifically approved seals

The Year in Adtech captures the platform launches and partnerships that reshaped the Middle East’s adtech landscape in 2025.

2025 wrap-up: The year in adtech

CMA

CMA leans into brand campaigns to nurture local talent, storytelling

The Social Decoder stc Speak My Language VML Riyadh

stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder

Moving Walls

Moving Walls launches Middle East hub to accelerate connected DOOH

C2 Comms’ Roy Aftimos explains why the future will be won by agencies who bring the most clarity, not the biggest ones.

Drowning in Data. Starving for proof.

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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