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Digital

Centrum Kite beach activation HorizonFCB

Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’

Bullion Trading Center McCann Content Studios

Bullion Trading Center picks McCann Content Studios as social and influencer agency

$Hadi Abou Khzam, Managing Director, Nissan United MENA, TBWA\RAAD.$

TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub

Peak shopping season: What do consumers want? Biggest challenge for MENA brands?

Kijamii

Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zones

Pemo Technologia campaign

Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign

Phil Smith, Media Solutions Director, The Vantage on real estate marketing in Saudi Arabia

What Saudi Arabia’s real estate reform means for marketers

Nissan Magnite Infobip

Nissan, Infobip achieves 200% engagement uplift with agentic AI WhatsApp campaign

Helen Kareva, Co-founder and COO, SpeakUp on AI content creation

How content creators ‘stay real’ in the age of AI

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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