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Digital

SOCIALEYEZ World Governments Summit

SOCIALEYEZ delivers full-scope social content creation for World Governments Summit

The Advertiser of the Year Award will be presented to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office at the Dubai Lynx Awards Ceremony.

Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year

Levi's

Levi’s remains ‘fit for moment, fit for life’ during Ramadan 2026

The Heroiks MENA team, from left, Jineesh Kattil, Senior Paid Media Consultant; Hicham Aujjar, Founding Partner and CEO; and Karim Belouadi, Client Leadership and Paid Media Director, Heroiks MENA.

Heroiks picks Dubai as Middle East growth office

Industry Snapshot: Brand system, value and storytelling

Qatar Airways launches first ever digital destination in Fortnite

Layal Takieddine, Head of Marketing, MBC Media Solutions (MMS)

Great businesses don’t fail; invisible ones do

Michael Campbell, Regional Head of Strategy, Initiative MENAT

Fixing the broken brief and building better partnerships for growth

Contributing their expertise to the GMedia and Oxford Business Group report are: Top row, from left, HE Salman bin Yousef Al-Dossary, Saudi Arabia's Minister of Media and Chairman of the Board of Directors, Gmedia; HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies; Mohammed Al Khereiji, Chairman, Al Arabia, and Chairman, SMC Group; Elda Choucair, CEO, Omnicom Media Group MENA; Bottom row, from left, Abdulrahman Abumalih, CEO, Thmanyah; Mike Sneesby, CEO, MBC Group; Ibraheem Altamimi, CEO, POWR; and Rawan Al Butairi, CEO, Saudi E-Sports Federation.

Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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