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Digital

agentic marketing

When agentic AI runs the marketing funnel

GWM Middle East campaign

GWM celebrates the joy of coming together during Ramadan

Alexia Nakad, General Manager - Western Europe and the Middle East, AppsFlyer

AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East

Ads in OpenAI ChatGPT Criteo

Criteo joins OpenAI advertising pilot in ChatGPT

Marketing agency IndeMinds launches in the UAE

From left, Jaimesha Patel, CEO, Créo Global, and Zain Mir, Head of Performance and SEO, Créo Global.

AI Overviews and organic search: Threat, shift or strategic advantage for publishers?

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: March 2026 – ‘People matter. You matter!’

Brandcare Digital

Brandcare Digital expands to meet Abu Dhabi demand for digital marketing services

King Salman Park Saudi Founding Day campaign

King Salman Park’s Saudi Founding Day campaign gains 28.8 million impressions

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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