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Digital

Pizza Hut Lays

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

Tarek Miknas

Reflecting on 2024 with the CEO of FP7 McCann, Tarek Miknas

Omar Meski, Founder and CEO of the Clips Agency

Ghost-podcasting: Engineering virality for the age of short-form video

mangrove restoration

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

KitKat customises OOO emails for those clocking out over the holidays

Subway UAE

Subway UAE localises ‘Fery Good, Fery Nice’ menu in nostalgic campaign

Toyota Qatar Elan Media

Toyota executes programmatic DOOH in Qatar with Elan Group

Snap png creator

MENA creator agencies join closed cohort for Snap partner programme

Key marketing trends in the Middle East that defined 2024

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Global football and media firm Footballco opens regional HQ in Riyadh

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Navigating the future of digital advertising with conversion APIs

Jun 25, 2024

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