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Digital

WebEngage’s Hetarth Patel explains how hyper-personalisation and AI-led journeys now define Black Friday performance in the region.

Hyper-personalisation is how Black Friday 2025 will be won

Suhail BMW Serviceplan

BMW, Serviceplan balance cultural storytelling, automotive innovation in Suhail campaign

Kia shares detailed journey of its year-long, multi-phase campaigns

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Hussein Freijeh takes on expanded role leading Snap’s APAC region

Yas Island Warner Bros World OOH Batman billboard

Yas Island Abu Dhabi’s Warner Bros. World sparks conversations offline and online

Icons of Porsche

ICYMI: Porsche Middle East picks The Romans as PR communications agency

Jeep Movember

Jeep UAE unveils Movember campaign uniting brand impact, community well-being

Jem Djemal, Director of Global Business Development, VIOOH on programmatic DOOH prDOOH

Where luxury meets technology: The MENA prDOOH opportunity

By Zara Kennedy, Vice President of Rotaract Club of Dubai Cosmopolitan, and Junior Account Manager, Katch International on prompting and engineering AI

Stop prompting, start engineering: Why Yann LeCun is right and your agency is wrong

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

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Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

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