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Digital

Lara Geadah

Cameo Communications introduces performance-based, PR model

Top digital marketing trends to look out for in 2025

slow fashion

The rise of slow fashion: How sustainability became fashion’s hottest trend

3D holographic ad Marketing Marina

3D holographic ad space “generates millions in sales leads” at Abu Dhabi Grand Prix

Yango Play

Yango Play elevates in-car customer experience with AI-powered music features

Online Marketing Gurus reveals digital campaign to drive footfall

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Agentic AI: the game-changer set to redefine marketing

The best Middle East performance marketing agencies of 2024

Young Lynx Academies

Dates for Young Lynx Academies in Dubai and debut in Riyadh revealed

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THE WORK

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

teens Mullenlowe MENA Fixby Don't Look Down campaign

Advertising Creative Digital Featured Marketing The WorkJan 23, 2025

UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups

Foodics campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkJan 23, 2025

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

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