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Digital

Riyadh Season Speed iShowspeed KSI MrBeast

‘Try Not to Enjoy It’: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast

At the heart of the campaign was a limited-edition National Day can, which doubled as a ticket into the interactive Rani World kiosk.

Rani celebrates Saudi National Day with bold youth-focused activation

Karim Slim on digital transformation

Why brands in the GCC need a reboot for digital transformation

Jonathan (Jonny) Gardner, Head of Sales and Partnerships, Tapper

Tapper appoints Jonathan Gardner as Head of Sales and Partnerships

JCDecaux Oman has partnered with Streach, the audience intelligence platform to power the measurement of its street OOH assets.

JCDecaux Oman partners with Streach to power OOH insights

Aqar

Aqar becomes first Saudi company to celebrate National Day with historic airplane activation

Podcast: Bloomberg Media’s Nicola Porter on trust, reputation and storytelling

Fusion5 David

Fusion5 appoints David Shields to leadership bench

Golin MENA’s Natasha D’Souza on how generations - Gen Z and Millennials - are reshaping PR, from calls to hybrid work.

What Gen Z and Millennials can teach each other about PR

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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The Next Power Play? Women’s Sport.

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