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AOTYME2025
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Digital

Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&T.

Publicis Groupe ME&T’s Bassel Kakish on promises, talent and long-term purpose

digital

Leading through digital transformation

Faden x Albalad AlAmeen AlArabia

AlArabia’s Faden Media wins SAR 68.25m contract from Al Balad Al Ameen Company

Work

These are Campaign Middle East’s top work picks for September

LiveRamp

LiveRamp partners with Publicis Groupe Middle East to innovate commerce media

signals that

Signals, not segments: turning data into stories that matter

Monks’s Moey Shawash reveals how an AI-generated Saudi National Day film became a breakthrough in culturally accurate storytelling.

The future of AI and culturally accurate storytelling

Aleph Reddit

Aleph, Reddit ink exclusive ad partnership in the UAE, Saudi Arabia and 45+ markets

Hyundai Drive by You

‘Driven by [YOU]’: Hyundai turns mirrors into a marketing metaphor in Saudi Arabia

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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