Faden Media, a wholly owned subsidiary of AlArabia, has been awarded a landmark contract with Al Balad Al Ameen Company, the investment arm of the Holy Capital Municipality.
This contract win follows AlArabia’s success in securing the Masar Destination contract — an achievement of great significance to the Holy City, alongside the installation of its state-of-the-art advertising boards along the Intercity Roads in the Kingdom of Saudi Arabia.
The new agreement grants Faden Media the rights to establish, operate, and maintain advertising billboards on building facades across key locations in Makkah for the next 10 years.
According to a bourse filing on the Saudi exchange, Faden Media was awarded the SAR 68.25 million contract on 28 September. The filing on the exchange said the project aims to enhance services for visitors and pilgrims with billboard designs that complement Makkah’s urban landscape and Islamic identity.
This project underscores AlArabia’s commitment to supporting Makkah’s urban development while honoring its cultural and spiritual heritage.
This milestone is not only about advertising; it also aims to create an environment where modern communication tools support the heritage, identity, and aspirations of the Holy Capital; ensuring Makkah remains a place where tradition and progress move forward together.
By introducing premium, innovative advertising solutions that complement the city’s identity, AlArabia aims to enrich the experience of residents, visitors, and millions of pilgrims each year.
The initiative focuses on advanced digital billboards, strategically positioned to maximise visibility while harmonising with the city’s architectural landscape.
Through the integration of cutting-edge technology and thoughtful design, AlArabia ensures that every installation serves advertisers while enhancing the visual character of the Holy Capital.
For clients, this expansion opens unparalleled opportunities to reach audiences in one of the world’s most visited cities. From local residents to international pilgrims, brands will benefit from the scale, quality, and innovation that define AlArabia’s leadership in OOH advertising.
The project also contributes to Saudi Arabia’s Vision 2030, which emphasizes infrastructure development, tourism, and digital transformation.
Through this long-term agreement, Faden Media consolidates its presence in one of the Kingdom’s most strategic and symbolic locations, setting new benchmarks for OOH media in Makkah.
As work begins, AlArabia reaffirms its position as the market leader in OOH advertising and a trusted partner in urban development. With a proven ability to unite innovation with respect for heritage, the company continues shaping the future of media in Saudi Arabia and beyond.
