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Digital

Careem Quik gets cheeky, showing how ‘fresh’ in many forms arrives in 15 minutes

Montage partners with Big Studios to expand 3D offering

Montage partners with Big Studios to expand 3D offering

Holsten celebrates Saudi National Day with immersive activation at Riyadh Boulevard

Impact

The MENA Power List 2025: Impact BBDO International’s Dani Richa

The campaign highlights how the Starbucks app transforms every visit into a celebrity-like experience.

Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards

The Emirati Chef’s Table empowers local chefs, turning Emirati cuisine into a platform for growth and cultural celebration.

Kitopi’s Emirati Chef’s table: Scaling heritage through brand, culture and collaboration

Platinumlist's Cosmin Ivan shares how partner recognition is driving growth in the GCC, outperforming cash refunds and boosting loyalty

How partner recognition programmes drive business growth in the GCC

Majid Al Futtaim Diriyah

Majid Al Futtaim expands into Diriyah Square with VOX Cinemas and seven brands

Alternative Agency’s Yash Ganatra on why the GCC’s digital future depends on ecosystems that connect data, CX, campaigns, and business models.

Why the GCC needs to think beyond digital campaigns

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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