Diriyah Company has partnered with Majid Al Futtaim Holding to introduce a VOX Cinemas multiplex and seven global lifestyle brands to Diriyah Square, marking the first major lifestyle and entertainment partnership for the retail development.
The announcement underscores Majid Al Futtaim’s growing footprint in Saudi Arabia and the continued evolution of the Kingdom’s retail and leisure landscape. The agreement will bring lululemon, Crate & Barrel, CB2, AllSaints, Shiseido, Abercrombie & Fitch and Hollister to Diriyah Square, spanning a total gross leasable area of 13,167 sqm.
The new VOX Cinemas, covering over 7,600 sqm, will anchor the entertainment offering — providing a new, high-profile venue for cinema and in-mall advertising. The move reflects how integrated retail and leisure spaces are becoming key touchpoints for brands looking to engage Saudi consumers through experience-led marketing.
“We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike,” said Jerry Inzerillo, Group CEO of Diriyah Company.
Among the new openings, Shiseido will debut its first standalone retail store in Saudi Arabia, while lululemon, Crate & Barrel and Abercrombie & Fitch will establish flagship stores at the destination.
“Diriyah is poised to become a global beacon of culture, heritage, and innovation, and we are proud to contribute to this transformative national project. Our partnership with Diriyah reflects our unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding.
Set to feature over 400 retail and dining brands, Diriyah Square is being developed as a pedestrian-first mixed-use district blending culture, retail, and entertainment. For advertisers, the addition of VOX Cinemas represents a growing opportunity to reach audiences in one of Saudi Arabia’s most anticipated retail destinations.
