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AOTYME2026
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Digital

Ahmed Seddiqi

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

From left, Akanksha Goel, Regional Lead Middle East and India, and Toby Southgate, Global CEO, We Are Social

We Are Social unifies global identity with Socialize rebrand in the Middle East

Flywheel

Flywheel expands to MENA, replaces OMG Transact

Jennifer Fischer, Chief Innovation and Growth Officer, Publicis Groupe Middle East

Provocations: Welcome to potentialis

Mediaplus' Tareq Almasri on AI voice cloning in Arabic advertising

AI voice cloning in Arabic advertising: What GCC marketers need to know

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

Funnels are dead; decks are dumber

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation and the ‘gold rush’ of 2025.

Value – first and foremost

Jem Djemal, Director of Global Business Development, VIOOH on programmatic DOOH prDOOH

Why the Middle East offers unique advantages for DOOH advertisers

Luca Allam, Founder and Host of Luca’s Insight Track, makes the case for why podcasts should be included in the media mix.

The misunderstood media

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THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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