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Digital

Hyundai

Hyundai leans into humour to highlight Total Cost of Ownership

Spiro’s Ocampo, calls for a holistic lens to measure experiential ROI as well as a need for a framework that reflects full depth of impact.

Beyond headcount

Riyadh Season Roblox

1 million Robux up for grabs as Saudi’s Riyadh Season enters Roblox

Loyalty made

Loyalty made personal

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

Puma takes The Runner’s High to new heights above Dubai skyline

Dubai Airports accessibility campaign

Dubai Airports campaign talks with People of Determination, not about them

OMO laundry campaign

OMO campaign celebrates Saudi life with a laundry hack for families

creators

Working with creators isn’t a strategy: building with them is

Think Human rebrands: Think forward. Stay human.

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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