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Digital

VML UAE’s Irmak Aktas says women don’t need quotas or token seats — real progress comes from fairness, where talent rises on merit.

Why fairness, not tokenism, will transform women’s leadership in MENA

VML KSA’s Farah Antar argues women aren’t the headline, but real voices shaping culture, creativity and impact in advertising.

Women aren’t the headline. Or at least, they shouldn’t be

Ascend Esports

Ascend Esports, Red Dot Marketing drive 237k+ impressions with digital campaign

UAE Media Council

UAE Media Council to showcase its regulatory framework at IGCF 2025

The ELAN Media lightbox displays are now live in Lusail City with creatives that are advertising Snoonu, which is Qatar's on-demand delivery service platform and fastest-growing homegrown super app.

ELAN Media unveils OOH lightbox displays on streetlight poles in Qatar

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

YEP's Minasian on how joy, co-creation and precision are redefining experiential marketing in MENA with immersive, shareable guest journeys.

Industry Snapshot: Redefining experiential marketing in MENA

Namshi and Tommy Jeans launch Style Academy, a digital-first campaign that flips the Back-to-School script by celebrating Gen Z’s creativity, confidence, and cultural influence in the Middle East.

Style academy: How Namshi and Tommy Jeans put Gen Z in the driver’s seat

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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