The Audi Revolut Formula 1 team has unveiled a new partnership with Aleph, a global leader in digital advertising enablement.
Audi Revolut has appointed Aleph as the team’s official partner as the team prepares for its debut in the FIA Formula One World Championship.
While competing across a 24-race calendar and engaging audiences worldwide, a key part of the team’s commercial and fan engagement strategy is to also turn global presence into meaningful local impact.
The announcement was shared across each of the associated brands’ official digital and social media accounts, including Audi, the Audi F1 Team, Audi Sport, Revolut, Revolut Business, and Aleph Group Inc.
The Audi Revolut Formula 1 team has already caused quite the stir globally and locally, having announced its lineup of drivers, including German Nico Hülkenberg, who achieved his long-awaited first Formula 1 podium at the 2025 British Grand Prix, as well as Brazilian Gabriel Bortoleto. The 2026 Audi Revolut team will be led by Team Principal, Jonathan Wheatley, and Mattia Binotto, Head of Audi F1 Project.
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Stefano Battiston, Chief Commercial Officer, Audi Revolut F1 Team, said, “Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans.”
Battiston added, “Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”
The partnership with Aleph supports this ambition by enabling Audi Revolut F1 Team to approach activation with greater local relevance, helping ensure that when the team shows up in key markets, it does so in ways that feel culturally connected; not generic.
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Gastón Taratuta, Founder and CEO, Aleph, added, “Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike.”
From identifying local communities and entry points to amplifying activations so they are seen and felt by local audiences, the partnership aims strengthens the link between the team’s global platform and local fan communities.
“This goes beyond the 24-race calendar. This is about cultural connections and local meaningful impact. For the upcoming season, together, we will deliver unforgettable activations that will go beyond the racetrack for our partners, clients and employees. Innovation, agility and a glocal approach make Aleph what it is. And this is precisely where we align, powerfully and naturally, with Audi Revolut F1 Team. We’re ready to build what comes next together, on and off the track,” Aleph shared on a LinkedIn post on its official account.
