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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Creative

The Year in Review 2025

The year in review: A month-by-month wrap-up of media and marketing in 2025

Top 20 news

The Annual: Top 20 news stories from 2025

AOTY 2025: The Hanging House on winning the Independent Creative Agency of the Year

Marketing and sustainability

Lessons from 2025: Marketing and sustainability; the story and the substance

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

Aasim Shaik, Managing Director, LPS shared his reflections on being named the Production House of the Year 2025.

AOTY 2025: LPS on winning Production House of the Year

Changan CS75 Plus

How Kijamii turned the Changan CS75 Plus into a cultural comeback

AOTY 2025: The Romans on winning PR/ Communications Agency of the Year

Publicis Groupe Middle East & Turkey won the Holding Company of the Year honour, securing one of the biggest awards of the night, presented by Manoj Khimji, Managing Director, The Vantage.

AOTY 2025: Publicis Groupe on winning Holding Company of the Year

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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