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Creative

Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&T.

Publicis Groupe ME&T’s Bassel Kakish on promises, talent and long-term purpose

Faden x Albalad AlAmeen AlArabia

AlArabia’s Faden Media wins SAR 68.25m contract from Al Balad Al Ameen Company

Work

These are Campaign Middle East’s top work picks for September

Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand

Does Saudi Arabia have a white noise problem?

The Romans

Binance salutes ‘shared vocabulary’ of crypto lingo in PR campaign

Hyundai Drive by You

‘Driven by [YOU]’: Hyundai turns mirrors into a marketing metaphor in Saudi Arabia

Riyadh Season Speed iShowspeed KSI MrBeast

‘Try Not to Enjoy It’: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast

Alexia Lawrence-Jones, Founder, Lex Comms.

Alexia Lawrence-Jones launches Lex Comms PR consultancy in Dubai

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THE WORK

Grand Millennium Hotel Dubai invites audiences to see Christmas through a child’s eyes in AI-generated film campaign that blends nostalgia, emotion and reimagines the festive season.

Grand Millennium Hotel Dubai reimagines the holidays in their AI film campaign

Deliveroo

Advertising Creative Digital Featured Marketing Media The WorkDec 16, 2025

Deliveroo, Tyra Creative turn White Friday into midnight dash for deals

Mubashir National Day campaign

Advertising Creative Digital Featured Marketing Media The WorkDec 16, 2025

How Mubashir’s Oman National Day inclusive campaign gained 13.8 million impressions

adidas TERREX tea house

Creative Featured Marketing The WorkDec 16, 2025

adidas TERREX unveils brand experience in Kazakhstan’s Butakovskiy Gorge

Featured Marketing The WorkDec 15, 2025

BurJuman Mall launches brand campaign ‘Right In the Heart’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

Dec 1, 2025

Haleon and Centrum transform how we see health

Dec 15, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

Campaign’s Agency of the Year Middle East Awards 2025 winners revealed

Dec 12, 2025

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