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Creative

Mubashir Dimanyat OOH DOOH campaign contest SMEs

Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space

Private View by Al Ghurair Properties’ Jemma Starzecki

Gaming trends gamers esports Ipsos Power League Gaming PLG

5 top gaming trends driving UAE and Saudi Arabia: PLG, Ipsos report

MullenLowe MENA appointments Prerna Mehra, Madhushan Mudunkotuwa and John Davey

MullenLowe MENA bolsters leadership to boost ‘social-first, full-service creativity’

GCC OOH Industry Summit

GCC OOH Industry Summit on Feb 13 to host advertisers, agencies, adtech players

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Campaign Middle East’s January edition sets the pace for 2025

From left, Maya Tayara, Managing Director, iProspect MENA, and Fiona Black, Managing Director, Carat MENA

Dentsu strengthens leadership with dual directorial appointments

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THE WORK

Toyota Ramadan

Al-Futtaim Toyota personalises Ramadan with ‘Yours to Celebrate’

Hyundai campaign

Featured Partner content The WorkMar 12, 2025

Shantelle Nagarajan

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 12, 2025

KFC campaign transforms fake ads into real, playable mobile games

Ajmal Perfumes

Creative Featured Marketing The WorkMar 11, 2025

Shantelle Nagarajan

Ajmal Perfumes narrates ‘The Untold Stories’ with celebrity perfumers

Apple Relax Its iPhone campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 10, 2025

Apple pays homage to Saudi soap operas in latest TV commercials

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