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- Agency of the Year
- Appointments
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AOTYME2026
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Creative

The Bridge Summit

UAE unveils BRIDGE Summit: World’s largest marketing, media and creative event

$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

SQUATWOLF sports series of activations in KSA ahead of Saudi National Day

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Athar Awards

Athar Awards 2025 unveils 274 finalists across 35+ categories

PIF MBC Group

Saudi Arabia’s PIF acquires 54 per cent majority stake in MBC Group for $1.99bn

deadline

Agency of The Year Middle East 2025 Awards extends deadline by a week

homegrown

Lessons from running a homegrown Emirati creative agency

Assi Rahbani, Managing Director – MENA, Tag, dentsu

dentsu’s Tag appoints Assi Rahbani as Managing Director – MENA

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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