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Creative

How are consumers aged 13-49 viewing videos in Saudi Arabia?

Hilton

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

Troy Ruhanen, President and Global CEO, Omnicom Advertising Group

Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’

Predictions 2025: The year ahead for experiential marketing

creative production

Predictions 2025: The year ahead for creative production

Creative Cloud Production Services joins forces with Unlmtd Collective

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

PromoMedia Amman Jordan digital out of home outdoor advertising

PromoMedia expands outdoor advertising footprint in Jordan

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

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THE WORK

Hyundai campaign

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 12, 2025

KFC campaign transforms fake ads into real, playable mobile games

Ajmal Perfumes

Creative Featured Marketing The WorkMar 11, 2025

Shantelle Nagarajan

Ajmal Perfumes narrates ‘The Untold Stories’ with celebrity perfumers

Apple Relax Its iPhone campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 10, 2025

Apple pays homage to Saudi soap operas in latest TV commercials

'Share The Light'

Advertising Creative Featured Marketing The WorkMar 10, 2025

Shantelle Nagarajan

Aramex’s ‘Share The Light’ collects more than 17m views in first nine days

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