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Creative

Saheba Sodhi, Global Head of Strategy and Experiential, MCH Global

Borrowed cool: Why brands need to stop speed-dating culture

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Miguel Rojas Ruiz

Private View by Rove Hotels’ Miguel Rojas Ruiz

Zainah Yassin, Senior Partnerships Manager, Vamp influencer marketing

It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it

Sarah Forbes

Private View by Impact BBDO’s Sarah Forbes

Priya Cima

TBWA\RAAD appoints Priya Cima as Talent & Organisational Development Specialist

Halloween

IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields

From left, Sayed Finianos, Founder and CEO of Scene; and Nada Makhzoum, CEO of Rotana Channels, one of Rotana Media’s entities.

Rotana Media and Scene partner to produce youth-focused Arabic content

Empyre Communications

DXB LIVE picks Empyre Communications as PR partner for World of Coffee Dubai 2026

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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