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Creative

adidas TERREX tea house

adidas TERREX unveils brand experience in Kazakhstan’s Butakovskiy Gorge

Nabil Sleiman, Head of Marketing Communications, Almarai on ad effectiveness

Confessions of a marketer: ‘I’m not a gamer’

The 2025 cohort of the NextGen Academy at Athar Festival, which Serviceplan Arabia's Ali Alshehri participated in.

From a small town in southern Saudi to the creative rooms of Athar

Manisha Bhatia, Head of Strategy and Planning (KSA), Impact BBDO on empathy at Athar Festival and following people

The echo of empathy: Reflections after Athar Festival 2025

Dubai Mall Festival of Fashion (DMFOF)

AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Bill Watkins, Pinterest's Chief Revenue Officer (CRO).

Interview: Pinterest’s CRO on the sweet spot in the platform’s social commerce success

Preparing for Ramadan with precision, purpose and presence

Murtaza Mahfooz, Regional MD – Gulf and Near East, Haleon.

Haleon and Centrum transform how we see health

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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