Dubai-based boutique consultancy The Jazzy Compass has launched Now You Know, a community-led initiative created to highlight and support small brands across the UAE.
In collaboration with the UAE Africa Networking Group (UAE ANG), the campaign was conceptualised in response to the current regional climate, and is rooted in a simple but powerful belief that to support small businesses is to support the community.
Now You Know does both – creating visibility while giving back at the same time. Running weekly in April via Instagram, the campaign will showcase over a dozen UAE-based small businesses across beauty and wellness, food and beverage, fashion and business services.
As to how it will work, Hiba Eid, Founder and Managing Director at The Jazzy Compass, said: “A set of businesses of similar nature will be featured per week, each offering a curated giveaway that will drive brand visibility and meaningful community engagement.”
She added, “At its heart, the campaign is built to introduce audiences to businesses that they might not yet be familiar with, but now they will know!”
One winner per brand will have the opportunity to discover, rediscover, or revisit it – completely free. The giveaway mechanic is simple and accessible, making sure that participation feels as effortless as the act of community support itself.
At a time when community support is at its most important, partnering with UAE Africa Networking Group (UAE ANG) strengthens the campaign even further.
Celebrating more than a decade of promoting economic and social exchange across communities, and building connections between the UAE and the African continent, UAE ANG is one of the leading community groups in the UAE.
Dr. William Stenhouse, Founder of UAE Africa Networking Group, said, “For over a decade, UAE ANG has been built on one principle: that community is the currency that matters most. Now You Know speaks that same language. It’s not just about visibility, it’s about reminding people that when we choose to support one another, everybody wins.”
Now You Know launched on 7 April 2026.
